"Tell students they are no longer freshmen, sophomores, juniors or seniors -- they are young professionals," said Alan Weintraut, 2006 Dow Jones High School Journalism Teacher of the Year.
Thinking like professionals is a tall order for high school students accustomed to being treated more like children. One piece of advice Weintraut gave that will make this easier is to produce branded materials.
Creating t-shirts, business cards and stationary with the newspaper name will help students begin to feel like professional journalists responsible for maintaining the integrity of their publication.
Selling subscriptions was also something that I had considered but never had any guidance about. I had several parents contact me this year wanting copies of the newspaper since students don't typically bring them home. Knowing that subscriptions can be offered successfully will give me the encouragement I need to proceed with that new venture.
Alan also encouraged teachers to cultivate our internal public made up of principals, teachers and students as well as others working at your school. Sending thank you e-mails with a hyperlink to articles is one easy thing we can implement.
Roncalli High School